Distill has landed a major national advertising assignment for Kingsdown Mattresses, one of the world's leading mattress companies. The Raleigh agency beat out several national agencies to capture the business.

Distill will develop print, radio and outdoor advertising campaigns designed to give the mattress company a fresh, new image and promote a new business concept that will be rolled out in 2007. In addition, the Raleigh agency will create in-store signage, collateral marketing materials and interactive campaigns to support the campaign.

The quality of Distill's creative work impressed Kingsdown, which was looking for an agency that could create a smart, fresh campaign that would appeal to young adults.

"The Distill team offers the cutting-edge creative talent that you would expect from the larger, national agencies, but with a collaborative spirit that is hard to find." said Jim Ross, Vice President of Marketing.