Health Decisions, a clinical resource organization with offices in Chapel Hill and the United Kingdom, has hired Distill to develop a branding campaign aimed at helping the company achieve its aggressive growth goals. After a national search, the Raleigh ad agency was selected from five finalists.

Health Decisions is respected as an industry thought leader, and throughout its history has consistently pioneered processes and technologies that have become industry standards. But wider awareness of the company has been limited, a situation Distill intends to help remedy with a new look and feel — including a more visible presence and a stronger marketing message to deliver to potential clients.

"Like many business-to-business categories, the clinical research field has a lot of uncharted creative territory in terms of marketing," said Adam Cohen, Distill's founder and creative director. "To their credit, Health Decisions recognizes a great opportunity to hit it out of the park with their marketing, and communicate the brand in a way that will really make them stand out and grow their market share."

The integrated marketing effort is scheduled to launch in early 2006 and will include website development, direct mail, sales collateral, trade show materials and guerilla marketing.