Distill has partnered with Misner Associates, a Raleigh public relations agency, to re-brand one of the state's leading design-build firms. The ad agency is currently developing a web site and print ads for Bobbitt Design Build that communicates the company's unique approach to construction projects.

Bobbitt's design-build process consists of a single, integrated team — all under one roof — which is responsible for every aspect of a project, from initial design to the completion of construction. This is in contrast to how other firms who claim to offer design-build approach the process.

"Bobbitt has been using the design-build approach for years, establishing credibility as a recognized leader in the field," said Ryan Hedspeth, Distill's director of operations. "As the concept has grown in popularity, more and more firms have begun throwing around the 'design-build' term. But what many of these companies call 'design-build' is actually just an ad hoc affiliation of firms working in separate offices. Our challenge is to communicate Bobbitt's more comprehensive, committed approach, and distinguish it from the pretenders."

The new web site will be launched early next year, with an advertising campaign planned to launch soon after.