One of the oldest companies in the business aviation industry is reinventing its brand with the help of Distill. Jetcraft, a Durham, NC company that has been specializing in buying, selling and trading aircraft for more than 40 years, has tapped the ad agency to sharpen its message and update its look.

"We are very happy with the way that Distill has partnered with us. They've not only jumped right in to learn our product and category but they are already pushing the envelope with exciting new brand ideas and concepts." said John Ames, president of Jetcraft.

The strategic branding campaign involves developing a print advertising campaign, a new web site and a package of collateral materials to support its new brand positioning.

"Getting to know the people of Jetcraft and helping them elevate their brand has been a joy. They are great at what they do because they operate with integrity and an approachability that is rare. It makes our job—to better define their brand promise—quite easy," said Ryan Hedspath, Distill's director of operations.