Distill has launched a new interactive division to address a growing client demand for web development and Internet marketing services. The agency has hired Jennifer Heinz, a veteran Internet strategist, to lead the new division.

"We're now in a position to help clients dovetail their interactive strategy with their overall brand strategy and execute it in a compelling and creative way," said Adam Cohen, creative director at Distill.

Heinz, a 1991 graduate of the University of North Carolina, has spent more than a decade working at the forefront of the digital world. She most recently worked at PeopleClick. During her career, Heinz has planned and implemented successful Internet strategies for clients such as SAS Institute, SAP, Philips, Morgan Stanley, Harper's Magazine and Blender Magazine.

"I hit it off with the Distill team immediately," said Heinz. "I love their energy. Also, the business model allows me to leverage the wide range of resources I've come into contact with over the years, so we can tackle literally any kind of project."